An analysis of posts by Kerala Police on their Facebook page

Wright & Hinson (2009) refers to the noticeable change social media have on communication, particularly on external public relations. Research studies have confirmed the use of social media for public relations by the government machineries too. This study is an analysis of posts in Kerala Police’s Facebook page, to understand their usage of the same towards public relations. This quantitative approach towards content analysis subject posts on the Kerala Police’s Facebook page in the randomly selected month of September, 2022. A coding sheet developed with reference to previous studies is used to quantify the Facebook posts in to different categories. The study identifies major categories to which their contents fall on and further substantiates significant impact of presentation style and content of the posts on the reactions they receive.

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