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Media Message and Public Sensitivity: A Study on the Conditional Nature of Public Responses towards Controversial Advertisements in India

By Nayana Josh & Abhinav M. Murali,December 31, 2023

The advertising boom has opened multiple ways to ensure a favourable public image of a product intended to be sold off in a competitive market today. But not all of them make up to their full efficiency and life cycle before a controversy comes up. The conditional nature of the public response is often very subjective, as they are shaped by many fa...

By Neeraja S S,December 31, 2023

The feminist ideology supports equality and advocates equal rights and opportunities for all genders. Contrary to feminist principles, social media platforms enable the creation and dissemination of pseudo-feminist content that exploits feminist ideals. The present study delves into examining the prevalence of pseudo-feminist discourse on social me...

By M.S. Harikumar,December 31, 2023

This study endeavours to probe the realm of digital media literacy among adults residing in a rural setting in the state of Kerala, India. Digital media literacy encompasses the capacity to proficiently navigate, critically evaluate, and pose relevant, insightful inquiries to comprehend and derive meaning from content prevalent in the digital lands...

By Nandana U.S. & Sanjeev S.R,December 31, 2023

Due to the increasing awareness of gender sensitivity, the depiction of women in advertisements has been shifting away from objectification, male gaze, and stereotyping. However, prevalent notions of gender roles still persist in the financial product segment. This study analyses select mutual fund-related advertisements in India to understand whet...

By Sruthy C R & P P Shaju,December 31, 2023

The study on the “Portrayal of Menstruation and Womanhood in ‘Ayali’ Tamil Web Series” is a qualitative content analysis of the 2023 Tamil web series Ayali directed and produced by Muthukumar. Ayali focuses on the patriarchal characteristics of Tamil society in particular and Indian society in general. The plot centres on Ta...

By Medha Sundar P D & Ujjal Kumar Sarma,December 31, 2023

This study delves into the fascinating realm of human-wildlife coexistence as depicted within the unique context of Theyyam art in Kerala. Theyyam, a traditional art form deeply rooted in the cultural fabric of the region, serves as a powerful medium to explore the intricate relationship between humans and wildlife. The primary objective of this st...

By Sreehari T M,December 31, 2023

This research investigates the dynamics of algorithmic management and communication, focusing on their effects on labour autonomy within the gig economy, with Uber drivers in Thiruvananthapuram, Kerala, as the focal point. As the gig economy continues to reshape the nature of work, algorithmic decision-making has emerged as a central force, present...

By Habeeb Rahman Y P & Muhammadali Nelliyullathil,December 31, 2023

In today's ever-evolving digital landscape, where information dissemination shapes our perception of reality, the study of user engagement and the pivotal role played by factchecking come to the forefront. This research focuses on the Malayalam-speaking community on Facebook to explore how users navigate and interact with misinformation, as wel...

By Lizee Veena Vincent,June 30, 2023

A Compilation of the conversations in the Round Table 2 held as part of International Seminar held on March 16 & 17, 2023 at Mar Ivanios College (Autonomous), Thiruvananthapuram, Kerala, India

By Lizee Veena Vincent,June 30, 2023

A Compilation of the conversations in the Round Table 1 held as part of International Seminar held on March 16 & 17, 2023 at Mar Ivanios College ( Autonomous), Thiruvananthapuram, Kerala, India

By Meenu Jose,June 30, 2023

Farmer’s protests in India captured the imagination of the world in an unprecedented manner. International media covered the protests and it reflected the gross inequalities existing in the country. This paper argues that the protests attracted attention world over, owing to a unique hermeneutics employed by it. The study is an attempt to dec...

By Sreeja S & Karthika C ,June 30, 2023

Gender advocacy promotes inclusivity of all genders and addresses multiple issues related to gender. Advocacy for women in particular aims to advance the cause of women's rights by addressing genderbased violence and discrimination, amending gender discriminatory policies, laws, and cultural practices. Gender advocacy initiatives go a long way ...

By Jais Merlin P. Augustine & M.S. Harikumar,June 30, 2023

The world is still passing through the challenges of SARS CoV-2 (COVID-19) pandemic, and many health communication campaigns have been devised to create public awareness about preventive methods and curative strategies. Since mass media act as a bridge between the government and society, mediated campaigns have had a high potential to influence pub...

By A. V. Raghu, M. Amruth & Renju Krishna V.,June 30, 2023

Effective communication of scientific ideas to the general public is crucial to enhance scientific literacy and promote evidence-based decision-making in society. However, science communication in the Indian context is faced with several limits and constraints that hinder effective communication of scientific ideas. This article explores the social...

By Habeeb Rahman Y.P & Muhammadali Nelliyullathil,June 30, 2023

This study analyzes the patterns of misinformation in Malayalam, a regional Indian language, with the purpose of developing a comprehensive conceptual framework to understand the patterns of misinformation flow, genres, formats, and claim reviews in regional settings. Although there are plenty of studies exploring the challenges of managing misinfo...

By Venkitesh S. & Rajesh Kumar B. M,June 30, 2023

With its high Human Development Index (HDI) values, participatory and decentralization approaches, the Kerala development model has often projected an image of the State as a holistically developed community. Development studies have thrown light on the lived experiences of outliers in the Kerala model. New theoretical, policy-oriented, and action ...

By Sanjeev S.R,June 30, 2023

This paper is an overview on the theory development in media studies and mass communication in the digital media ecosystem. It analyses the progress of theory building in mass communication with special focus on how media negotiates everyday life in a digital environment in order to make meanings. The supremacy of technology in media discourses as ...

By Deepak P,June 30, 2023

The field of AI has been rapidly evolving in recent years. We are in an era where AI is being applied within each and every sector of human activity. The relationship between AI and fake news is one of monumental importance, since such dynamics have significant consequences for the foundations of democratic societies. In this paper, we consider the...

By Mark Deuze,June 30, 2023

Keynote address delivered at the International Seminar on Media and Communication in the Networked World held on March 16 &17, 2023 organized by Department of Journalism and Mass Communication, Mar Ivanios College (Autonomous), Thiruvananthapuram, Kerala, India.

By Silpa Mathew,December 31, 2022

Wright & Hinson (2009) refers to the noticeable change social media have on communication, particularly on external public relations. Research studies have confirmed the use of social media for public relations by the government machineries too. This study is an analysis of posts in Kerala Police’s Facebook page, to understand their usage...

By Ansu Joseph & Lakshmi Pradeep,December 31, 2022

The present study is an attempt to analyse how social media empower political participation among college going students. The study explores the extent of political activity of students across social media platforms. It associates social media political participation and political efficacy with various demographic variables and evaluates the influe...

By Navaneeth T M & Muhammadali Nelliyullathil,December 31, 2022

This paper details the classroom experience of recently introduced data journalism elective course at University of Calicut. It examines the factors that influence journalism students' decisions to pursue this course, as well as the difficulties instructors face during the preparation and teaching stages. Two questionnaire surveys were undertak...

By Miby Miriam Jacob & Ciby K Varghese ,December 31, 2022

The concept of normalcy presented in popular media and mainstream culture is complex, causing marginalised sections to be subjugated further. Indian cinema has always conformed to the conventional norms that glorify non-disabled, heterosexual, masculine bodies where minority communities are treated as ‘the other’. Ableism is still preva...

By Swapna George,December 31, 2022

In these present days, when information technology and electronic communication are fast changing the style and nature of social life, it is a legal priority to have an overview and analysis of existing provisions that guarantee the right to freedom of media people including newborn social media, and reasonable restrictions on that ring in the inte...

By K. Anaswara Krishna,June 30, 2022

Film being an audio-visual medium that works in close proximity with empathy, its impact on the audience is much higher. This paper analyses how Malayalam films explore hill stations and mediates tourism promotion in Kerala. Due to the lack of adequate knowledge about the advantages of film tourism among academics and practitioners, this novel type...

By Seena Johnson & Nayeem P ,June 30, 2022

The media and entertainment industry have undergone a radical change in the post-covid phase. Followed by this, we are witnessing an unprecedented transformation in the film viewing experience, from the cinema theatres to home viewing on Over the Top (OTT) platforms. With the proliferation of smartphones and internet access, the demand for streamin...

By Gayathri Baiju,June 30, 2022

Social Media has vast power and potential in the tribal communities of Kerala. On one hand it offers connections with the world outside the hamlets and on the other hand it serves as a dais to express the realities, art and political grounds of tribal lives. The present study is intended to assess the social media usage of tribal youth in the hamle...

By Shifali Puri, Digvijay Singh Rathod & Riya Jain,June 30, 2022

Culture is often determined by the written and unwritten rules and laws that govern interaction among people. People who belong to the same culture might be recognized by the traits they have. They could be related by location, race, ethnicity, or religion. Our speech and actions are influenced by culture. The increasing popularity of social media ...

By Gokul Krishnan G. S. ,June 30, 2022

Elections are a vital component of democratic systems wherein the collective electoral decisions of individuals significantly influence the final outcome. The exercise of the right to vote is safeguarded by the principle of anonymity, ensuring that no external parties are privy to the individual choices made by voters. Election is not a single day ...

By Sanjhu Thomas K & Dr. Rachel Jacob,June 30, 2022

This study has employed a content analysis on the print media coverage of the Karnataka Hijab issue in two Indian English newspapers – The Times of India and The New Indian Express. Through a content analysis, the study aims to examine the frames - episodic, thematic, and valence, to analyze the implicit and explicit meanings of words, and to...

By Nayana R & M.S. Harikumar ,December 31, 2021

General elections in India have served as a core of democratic engagement in the post-independence political history. Unlike the previous elections, the Lok Sabha elections of 2019 witnessed competing election narratives throughout the campaign by the ruling political party and the opposition parties. The political leaders were pitching heavy on na...

By Muhammed Sabith Thoniyan Kizhakayil & Muhammadali Nelliyullathil,December 31, 2021

Journalists serve as mediators of reality, shaping the narrative surrounding various issues and events. Oftentimes, conflicting interests and perspectives become intertwined with the reporting process, leading to divergent interpretations (Ting Lee & C. Maslog, 2005, Fowler, Roger, 1991)). The Kashmir conflict provides a noteworthy case that co...

By Meenu Jose,December 31, 2021

Feminist literary theory attempted to break the patriarchal norms of literary theory, proving to be a rejuvenating movement within/out literary theory. The paper explores the trajectory of ‘anti-theoretic’ initiation and ‘post-theoretic’ reinventions of feminism during post-theoretic times. The paper argues that the feminist...

By Veena Vijayan,December 31, 2021

Menstrual cup is an alternative to sanitary pads, which has received attention in relatively small-scale studies in high income, and low- and middle-income countries, particularly among schoolgirls. Made of high-grade medical grade silicone (biodegradable), menstrual cups have the advantage of reuse, and can potentially last up to 10 years. Menstru...

By Pranavakumar R,December 31, 2021

Social awareness creation through mass communication employs myriad tools like posters, banners, radio, television, animated cartoons, advertisements, social media. Animation has pitched in for propagation of messages in recent times and its effectiveness needs to be researched. Population explosion and current living standards has led to over prod...

By Sikha N & Muhammadali N,June 30, 2021

Data Journalism has gradually appeared over the last decade, driven by the availability of enormous data in digital form. Currently, a considerable amount of data journalism projects are being produced all over the world. In recent years data journalism (DJ) has drawn significant attention both in academia and in media and as a result, this has gen...

By Gayathri Baiju & Abdul Muneer V,June 30, 2021

Kerala has been facing floods for the last two years. The media, government, and citizens collaborate to address this situation. Voluntary initiatives and action group-oriented movements play a protuberant role in relief activities. Social media helped a lot in mobilizing resources and social support. The government used social media as an instrume...

By Dijil N,June 30, 2021

Advertising culture and techniques around the globe have come across remarkable changes in the era of New Media. The streaming media including YouTube had revolutionized the viewing experience of the audiences. The enterprises have realized the impact and powerfulness YouTube advertising facilitated by its wide access to billions of people all arou...

By Sruthy CR. & PP Shaju,June 30, 2021

The paper is an attempt to study how women’s questions on female hygiene products in India are represented in advertisements. Four advertisements of menstrual hygiene product Whisper released from 2015-2018 are studied using content analysis methodology. Theoretical perspectives of Berger Joseph’s Social Expectation Theory, Judit Butler’s Social Th...

By Anto P. Cheerotha & Sapna M.S,June 30, 2021

Undoubtedly, climate change as one of the most serious threats to humankind in the 21st century. This study primarily assumed climate change is largely as an anthropogenic origin and tried using an interdisciplinary lens by taken its association with journalistic narrative in the regional media landscape of Kerala. Journalistic news narratives and ...

By Nithin Kalorth & Malvika Sagar,June 30, 2021

The digital technology opened various opportunities and challenges on each aspect of social life and the economy. It also revolutionised the way we interact and network with each other. The concept of digital journalism also came to prominence which redefined the way news is collected, created, distributed, and received. The liberated communication...

By Rohan Pillay A. & Lalmohan P.,June 30, 2021

Although there has been an increased interest in indigenous knowledge systems, there still does not exist a consensus on what they mean and how they can be sustained. There is a need to see if such a consensus can be achieved or not and the reasons behind the same. Without undertaking such an endeavour, ensuring proper sustenance of indigenous know...

By Sajna. M. K & Muhammadali Nelliyullathil,December 31, 2020

With the advent of digital media, the media environment is witnessing drastic changes in news consumption, distribution, and production. 24/7 news culture raised many questions regarding the medium and its audience. Journalistic practices have changed as journalists are equipped with new digital tools. The choice and habits of the audience also cha...

By Navaneeth T M & Ramis Salam P,December 31, 2020

Interactive Infographics in Indian News Portals: A Study Based on Manorama Online and Times of India

By Basil P.V, Agnes Sebastian & Prasanth Saseendran,December 31, 2020

The Western Ghats in India has a rich biodiversity with a variety of endemic flora and fauna. The dense forests and hilly lands of the Western Ghats in the Idukki region of Kerala were less populated regions with natural forest resources in ancient times. Aboriginal groups were one of the significant populations during that time. They lived in the ...

By Arathy S B,December 31, 2020

Malayalam film industry is known for its artistic value emerged from the realistic portrayal of lives. Even while being praised for its innovative storytelling tradition, the industry widely used to be criticized for misrepresenting, underrepresenting and stereotyping women and other sexual minorities (Guy, 2009). This tendency was observed to be t...

By Abdul Rasheed P,December 31, 2020

Employing various methods for learning English as a second language has been the focus of many studies in English Language Teaching (ELT). In a multi-cultural society, people are naturally exposed to other languages in their surroundings, apart from their first language. Some parents are naturally bilingual, thereby exposing their children to acqui...

By Habeeb Rahman Y P & Muhammadali Nelliyullathil,December 31, 2020

Increasing, yet intensified and charged discourses in communication research literature and beyond about the ways of tackling the menace of misinformation, and disinformation as well, amply indicate how the post truth media content, particularly digital media content, contaminated the global information ecosystem implicating for social and politica...

By Dhanya S. Nair Lalmohan P.,December 31, 2020

Rapidly growing digitalisation and societal trends like population ageing and increased life expectancy are hallmarks of the twenty-first century. Our societies and our environment are constantly changing due to the rapid development of new digital technology. This means that most people—including senior citizens—must accept technology as an integr...

By Muhammadali Nelliyullathil,June 30, 2020

The Internet and social media have given rise to open-source intelligence (OSINT) as a specialized field in journalism. OSINT involves gathering, analyzing, and sharing information from publicly available sources to uncover hidden insights (Best, 2007; Williams & Blum, 2018). Journalists practicing OSINT require specific skills such as advanced...

By Ramis Salam P & Shruthy K.,June 30, 2020

Conceptualizing the Importance of Media Literacy and Integration of Media Education from Secondary Level

By Prasanth Saseendran, Anila P Sundareshan, Basil P. V. & Agnes Sebastian,June 30, 2020

Kerala is a continually growing economy in India since the 1980s. It stands as a forerunner regarding HDI standards, but community deprivation and low economic status among the state’s tribes remain considerably lower. After seven decades of Indian independence from colonial rule, and 63 years after the formation of Kerala as a progressive liberal ...

By Sudheer S Salam,June 30, 2020

A commercial movie, above all its claims about being a product of art, is ultimately a product to sell. And hence a good advertising strategy is integral for the promotion and success of a movie. The evolved national cinema in India quickly resorted to marketing means that advertised movies in a pattern of its own. This study tries to trace and con...

By Manjusha P M & Abdul Muneer V,June 30, 2020

Political beliefs vary from person to person. The question is, how do they acquire them? The solution is believed to be rooted in political socialization. Socialization is the process of acquiring values, beliefs, and political orientations, and it teaches individuals acceptable norms and behaviours to ensure society's functioning. Humans can funct...

By Neethu S Kumar & Lalmohan. P,June 30, 2020

Feminist standpoint theory is one of the practical approaches to feminist epistemology. Emerged as a result of feminist consciousness-raising standpoint approaches inquired experiences of multiple arenas. The feminist standpoint is based on two significant concepts: situated knowledge and the concept of epistemic advantage. Situated learning claims...

By Muhammadali Nelliyullathil,December 31, 2019

Since assuming power in 2002, Recep Tayyip Erdogan's leadership in Turkey has sparked substantial scholarly interest and critical analysis regarding the emergence of a new cultural wave. Scholars have observed a noteworthy departure from the Western cultural trajectory set in motion by Kemal Atatürk, as Erdogan's administration has ush...

By Mohammed Shareef MP,December 31, 2019

This paper’s attempt is to examine Malayalam cinema of the late 1960s and 1970s in an attempt to explore the emergence of distinct aesthetic and industrial practices in the Malayalam film industry. It explores the films of K.S. Sethumadhavan-- films that may be called social melodramas. Sethumadhavan worked with writers such as P. Kesavadev, Thakaz...

By Agnes Sebastian & Basil P.V,December 31, 2019

Perceived Quality of Life and Psychological Well-being: A Predictive of Distress and Suicide among Elderly Farmers in Idukki District, Kerala

By Abdul Rasheed P,December 31, 2019

The events of colonialism have taken the attention of arrays of African literary writers, discussing the nature of the period of colonialism, the implications to the social, religious, human rights, and other aspects of human functionality during the colonial period. This article provides a survey of dominant themes in post-colonial African literat...

By Jisha M D,December 31, 2019

This paper tries to analyze the power dynamics and female subjugation in the novel The Grip of Change by a Dalit woman writer P. Sivakami. Tyrannous use of power exists at all levels and the women suffer the most. This paper foregrounds the exploitation of Dalit women by upper caste men and men of their own community. They suffer caste discriminati...

By S. Gayathri & Abdul Muneer V,December 31, 2019

The formation of the Women in Cinema Collective (WCC) in Kerala is considered a defining moment in the Malayalam film industry. The incident of the abduction and sexual assault of an established actress from the industry, which became the catalyst for the formation of WCC, received much attention and scrutiny from the media and the public. This stu...

By R. Vidya & M. Anuradha,December 31, 2019

The role of films in constructing and reinforcing reality has been in discussion for decades. Films feed information regarding everything, from basic understanding of the world to social institutions. The gender roles as specified by the society has been reinforced by films. Studies also state that films aid in the construction of stereotypes of ge...

By Jawhar Cholakkathodi,June 30, 2019

This paper is an attempt to understand how bioscience, media and the public interact with each other and shape the discourse on the regulation of transgenic technologies in India. For this propose I looked at the newspaper reports related with the Bt Brinjal controversy which took place in the last two decades. The communication of policy science t...

By Anju John & Dr. Muhammadali N,June 30, 2019

The concept of gender sensitivity has been developed as a way to reduce barriers to personal and professional development created and sustained by sexism. Gender sensitivity helps generate respect for individuals regardless of their sex. As education is the best way to change the attitude among the people on different social issues. Gender sensitiv...

By Dr. Abdul Muneer V,June 30, 2019

Films over the period have subjected children in productions to represent the adult world. These children have been used in place of men and women to give expression to their anguishes and aspirations. In Iranian films, children appear in a particular way: more often than not, these appearances are fraught with certain political intentions resultan...

By Anupama K P,June 30, 2019

What determines one’s gender? How are subjects formed? These questions are predicated on ontology or one’s knowledge of self. With regard to Rituparno Ghosh’s 2012 film Chitrangada: The Crowning Wish the paper reappraises these questions in order to analyse their significance for queer aesthetics: how do people navigate the most intimate spaces-the...

By Muhammed Ashraf T5,June 30, 2019

Rahbar e Deccan and Infrastructural Modernity in the Princely Hyderabad

By Khadeeja Amenda,June 30, 2019

This paper is on the trajectories, possibilities and shifts of media anthropology or anthropology of media. Media anthropology is a ‘buzz word’, in discussions on media or communication studies. A niche for media anthropology is sought within the genealogy and critique of media theory to provide a muchneeded context and conceptual clarity for the s...

By Abdul Muneer V,December 31, 2018

New-wave filmmakers in Iran have depicted the pressing political and social issues faced by the country through their films. These issues include oppression, ethnicity, war, authoritarianism, religious and cultural taboos, family dynamics, polygamy, divorce, loneliness, and existentialism, among others. Among these filmmakers, Samira Makhmalbaf sta...

By Dr Vidya R,December 31, 2018

Myths and fairy tales which upturns physical laws are present in all cultures and societies. The collective unconscious carries these, thus contributing to the repeated motifs of the myths, folk tales and fairy tales. Adored by a universal audience, fantasy films, mostly made around them, have a cult following. This paper attempts to understand the...

By Vimal Krishnan R,December 31, 2018

This paper discusses a visual art project, which narrated the popular legend of Perumthachan’s temple pond through the new medium of virtual reality (VR). The paper primarily focuses on the design process that was adopted to render one of Perumthachan’s mythical architectural quirks — a shape- morphing temple pond mentioned in Kottarathil Shankunni...

By Dr. Mohammed Shareef M.P.,December 31, 2018

This paper explores the nuances of the debates around the “first” Malayalam cinema Vigathakumaran. Considering the movie Celluloid, which cinematically recreated the making of Vigathakumaran, as an important text, the paper sets the ground for the discussion. It tries to unravel the peculiar situation that the first ever production attempt of a Mal...

By P. Muhammed Afzal,December 31, 2018

This paper revisits the cultural and political debates that the Malayalam film Mukhamukham (Face to Face, dir. Adoor Gopalakrishnan, 1984) engendered in the Kerala public sphere to explore the relationship between cinema and politics in Kerala in the 1980s. While the film, in which the rise and fall of trade union leader was central to the narrativ...

By Dr.Gopakumar AV,December 31, 2018

The paper focuses on the cinematic techniques in signifying the “Concept of Alienation “in films by internationally acclaimed Indian director, TV Chandran. Semiological review of the films reveal that the director has adroitly used techniques like high angle shots, low key lighting and hosepiping camera movement for signifying the concept of aliena...

By Vidhu Mary John & Dr.Muhammadali Nelliyullathil,December 31, 2018

Cinema as a tool of propaganda assumed significance during WWI and continued to remain an important tool in the arsenal in the ensuing years. Nazi Germany, Soviet Russia and Vichy regimes used cinema to further their political agenda. This research analyses the manner in which the art and craft of cinema reconstructed or deconstructed the World War...

By Lakshmi Pradeep,December 31, 2018

In our present day global village the mass media plays an important and powerful role in highlighting environmental issues and creating awareness among the public. Today several important environmental concerns demand our attention worldwide. In the multimedia scenario, film is an audio visual medium which has a powerful influence and transformativ...

By Dr. Rajesh James,December 31, 2018

It is high time to revisit how Malayalam cinema has discursively formulated and circulated certain ideologies by which communities such as Muslims and Dalits are stereotyped and (mis)represented in the context of the emergent communal divides, cultural exchanges and social reorganizations happening in Kerala. Malayalam Cinema, particularly mainstre...

By Sam S. & Muhammadali. N,June 30, 2018

This quantitative study seeks to find out how two demographic variables – region and religion- influence Family Communication Quality (FCQ) in heterogeneous families in Kerala, a south Indian state. The study is set against the background of two critical theories in family communication –Family Communication Pattern Theory (FCPT) and System Theory ...

By Sajna. M.K & Muhammadali Nelliyullathil,June 30, 2018

Ever since digital technologies have started making their impact felt in human lives and the society at large, the ‘death of print media’ has been the buzz word in discussions on the future of mass media. While the doomsayers cite the alarming decline in newspaper circulation, especially in the advanced countries in the west, the rise and rise of s...

By Umer O Thasneem,June 30, 2018

This essay discusses the racially inflected nature of visual culture and its mechanisms of ‘othering’ through a politics of panopticism and stereotypical representations. It contests the notion of camera as neutral medium and discusses the issue of hegemonic gaze as evidenced by films like Slumdog Millionaire and City of Joy. While acknowledging th...

By Abdul Muneer V,June 30, 2018

Politically engaged citizenry is often considered a symbol of a healthy democracy. Political engagement, disengagement, apathy, cynicism etc are hotly debated in the context of general assumption that in many nations around the globe, the number of citizens who disengaged from politics is increasing day-by-day. Therefore, it is relevant to address ...

By Syed Amjed Ahmed,June 30, 2018

When the debates on international news flow controversies and NWICO reigned in UNESCO in the 1970s, researches had examined various facets of foreign news content in newspapers of different countries. A couple of studies had found a decrease in the dependency of Indian newspapers on the transnational new agencies (TNNAs) for foreign news in the 198...

By Saji. K.S.,June 30, 2018

The paper initially tracks the genealogy of news culture in Kerala from late 19th century onwards to locate the major axes along which mediated visibility of various contesting publics was structured in the journalistic field. It can be suggested that one important dimension which framed the contours of cultural logic of news production in Kerala w...

By K A Nuaiman,June 30, 2018

The questions and concerns of existing media studies on Islam have largely been confined to (1) whether the new information and communication order bring (Muslim) communities closer together or atomize their already precarious relationships (2), how does the introduction of new communication technology play an important agentive role in shaping rel...

By Sandeep Singh,June 30, 2018

Street theatre has a long history in India. In ancient times, the theatre has a specific place in the life and culture of Indian people. Theatre has key ingredients to integrate the people’s life for social and cultural expression in an artistic manner. This is evident from the long, varied and multi-layered theatre tradition in this country. The s...

By Sanjeev S.R,June 30, 2018

Truths of everyday life have become digressive in a world of mediation, representation, and algorithms. Construction of identities by archaic value systems, conflicting and dominating ideologies, deterministic technology driven information ecology and pre-eminence of individualism have been cited as the location to discern the meanings of social me...

By Pragati Paul,June 30, 2018

Community media has a massive role to play in the development of the society. In the human resource development perspective, youth is considered as a major human resource for channelizing their energy towards development of the country. Young people possess the energy, creativity and determination to drive development. Comics are stories, which are...

By Aquil Ahmad Khan & M. Shuaib Mohamed Haneef,June 30, 2018

In contemporary media ecosystem, media content is not only produced by employees working in and for companies, it is also created by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this pape...

By Dr. Zainul Abid Kotta,December 31, 2017

This research paper focusses upon the space of Neuro-Linguistic Programming in the students’ motivation of the second language classroom. Motivation plays a crucial role in learning. Brown defines motivation as an inner drive, impulse, emotion or desire that moves one towards a particular action (Brown 1994). Second language acquisition turns out t...

By Dr. Zacaria T. V,December 31, 2017

Producing a space for cross movement pollination, the relatively new style of Social Movement Unionism calls for widespread support from workers in various industries to move in solidarity with community groups and other movements in a collective struggle for justice. Indeed it is a different understanding of the role of the working class and its t...

By Dr. Abdul Muneer V,December 31, 2017

Television is an indispensable media during election run-up. Television news performs different roles during elections. They hold a mirror to the past events and also present the current and future scenario of events. This research paper assesses the viewership of debate topics, prime-time news, and debate shows telecast by various news channels in...

By Vidya R & Dr. M. Anuradha,December 31, 2017

The social and cultural institutions construct and strengthen the perception of gender. Films, being one of the strongest conduits in disseminating the gender attributes ascribed by the society, use it's codes and conventions to reinforce the necessity and naturalness of these constructed perception. Fantasy films, as one of the most popular film g...

By Dr. Lalmohan. P.,December 31, 2017

Newspaper editing is a process generally regarded as condensing and peeling of words. Tools are often used for the purpose of replacing or deleting, instead of elaborating. The chronological orders of occurrences are another influential factor in editing. The news writing structure itself is defined as fixing priorities of happenings in order. The ...

By Meljo Thomas & Dr. Muhammadali Nelliyullathil,December 31, 2017

In the last three decades, precisely since 1990s, media in Asia is transformed a lot with the profound impact of digitization, corporatization, monopolization, and religious and political trends, all implicating the journalistic profession, particularly professional freedom and job satisfaction enjoyed by journalists. This paper explores the profes...

By Dr. B. M. Rajesh Kumar,December 31, 2017

This study aims to bring out the attitude change happens among the tribes towards modernization. The sample for the study comprises of plus one and plus two students of residential schools of Wayanad district. They are separated from their tribal settlements and are given accommodation near to their schools. The government finds this as an ideal si...

By Anto P. Cheerotha,December 31, 2017

Climate change has turned to become the most academically discussed and debated environmental topic in the mass media, especially since last decade. Hence, the depiction of climate change in the media has been a major domain of multi disciplinary research as well. This paper made a systematic review of ‘media and climate change communication’, in a...

By Sanjeev S. R.,December 31, 2017

Cyberspace has been emerged as a game changer in mass communication with its inherent strengths of hypertextuality and interactivity. It has been celebrated as 'new media' that can redefine and reshape forms of free expressions, democracy and politics. Several global incidents pointed at the revolutionary ways in which cyberspace can influence mode...

By Satyendra Kumar Prasad & Dr. V. Santhi Siri,December 31, 2017

Aamir Khan starrer and produced film Dangal (2016, Nitesh Tiwari) hit the cinema screen on Christmas last year and it has crossed the figure of 300 crore. Dangal is the story of a father-coach Mahavir, who imposed his dream on his daughters to get Olympic gold in wrestling for the nation. Dangal has been promoted as a feminist film for supporting w...

By Richard Rego & Srimathi P.,December 31, 2017

In a democracy, news media are crucial in informing the public and moulding public discourse. Society and media share an obligate symbiosis. While media are expected to serve democracy and strengthen it, the society nurtures and protects the media by according special privileges to it. Kashmir, in the northern most part of India, is a politically c...

By Muhammed P,June 30, 2017

Looking at the re-efflorescence of what may be called red films—films that thematize and celebrate the spirit of communism— and the visible presence of Left-leaning film makers in the Malayalam film industry, in this paper I argue how popular cinema has emerged as a key site in the reconstruction of a Malayali national-popular. Despite the apparent...

By Umer O Thasneem,June 30, 2017

This essay explores the dehumanizing effects of caste and race, as two separate but interlinked social phenomena. The method followed is to analyze the issue of caste and race in diverse social contexts and bring out the similarities in the institutionalization of discrimination in the two practices. I do this by tracing the contours of racism and ...

By Meljo Thomas Karakunnel & Muhammadali N,June 30, 2017

The present study, a part of author’s PhD thesis, tries to understand the professional characteristics of journalists in Kerala. Every aspect of a journalist’s professional life including his professional education, experience, and income become very significant in the processing of news as the way news as a social construct is shaped is highly inf...

By K. A. Nuaiman,June 30, 2017

The paper in its first part discusses two early initiatives to study media in Muslim contexts: Hamid Mowlana’s proposal to apply an Islamic community paradigm as opposed to information society paradigm to study media in Muslim contexts and International Association for Media and Communication Research’s (IAMCR) initiative to form a working group on...

By Abdul Muneer V.,June 30, 2017

Anand Patwardhan is one of the filmmakers who used documentary films as a powerful medium of political communication. He deals with the pressing issues such as housing problems of the urban poor, negative impact of globalization, violation of human rights, development-induced displacement, gender discrimination, communal violence and so on. This pa...

By J.K.Panda & Santhi Mathai,June 30, 2017

Promoting human rights is a vital means to ensure their protection and respect. In the 21st century, the word ‘promotion’ by itself is simply associated with the media. With the wide range access to different types of media and with the ever growing interest of the people to keep abreast of the topics of the day, the media has become irreplaceable ...

By C.G. Shyamala,June 30, 2017

Media plays a significant role in exposing the drawbacks of institutions but there are instances where media itself is subject to criticism on account of gender discrimination and unethical professionalism. This paper attempts to trace the construction of masculinity in the Indian context and relate it to violence against women, where media is invo...

By Aswini K. P. & Sikha N.,June 30, 2017

This paper analyses how the children’s life in the war-struck regions is portrayed in the world movies. The researcher examines two Kurdish movies of global acclaim released in two different decades of 21st century. The movies were dissected based on the portrayal of war-struck regions, portrayal of children’s life, analysis of lead characters, per...

By Zacaria. T. V,June 30, 2017

It seems that many projects initiated by post independent governments of Kerala with the intention to bring development, particularly to generate more number of employment opportunities have resulted in serious violation of human rights, that too the right to life of thousands of underprivileged sections of people living in the project area. It is ...

By Rashmi Raja V.R. & Dr.C.Velayutham,June 30, 2017

The new media spring has brought several issues including the Diaspora community into the limelight thus making the presence of citizen journalists felt. The minorities generally do not find a place that easily on the television but the internet and other new media do map their representation. It is said that after the internationalization of the m...

By Neha Pande,June 30, 2017

The European Union along with other member states such as Canada, France, Germany, Iceland, Japan, New Zealand, Poland, Switzerland, the US and the UK at the 30th session of the UNHRC in September 2015 condemned the mass arrest of Chinese Human Rights lawyers and directed the PRC to provide main reasons behind the instability. China has been for lo...

By Obed Ebenezer. S,June 30, 2017

Malala Yousafzai was relatively unknown before her blog “Diary of a Pakistani Schoolgirl” was published by BBC Urdu in January 2009 about her experiences of living under the Taliban rule. Propelling into prominence, she gave interviews in print and on television, was nominated for the International Children's Peace Prize, was the victim of a Taliba...

By Binduja V & Dr. Muhammadali Nelliyullathil,December 31, 2016

The social development of adolescents is best considered in the contexts in which it occurs; that is, relating to peers, family, school, work, and community and it involves specific health and developmental needs and rights. Thus the period warrants mechanism to develop knowledge and skills, learn to manage emotions and relationships, acquire attri...

By Mr. Afsal P C,December 31, 2016

The paper “Haves and Have-nots, Black and White: Dichotomies at Work in Dionne Brand’s Fiction” is an attempt to throw light upon the racial and socio-political and economic problems faced by the Blacks citing the life experiences of the characters of Dionne Brand’s fiction. The racial and the class-division-imposed life situations and existential ...

By Dr. Sudheer S. Salam,December 31, 2016

Cinema, the greatest art of the twentieth century, emerged the most popular medium of mass consumption not only by playing a key role in the creation and moulding of opinions, but also by constructing images that reinforce dominant cultural values. When the processes of movie making was largely controlled and mediated by the male directors, actors ...

By Dr. Abdul Muneer V,December 31, 2016

During non-election times, Malayalam news channels telecast stories, debates and reports on latest developments of social issues. Whereas, during the election times, these channels cover election campaign, candidature, and conduct debates on various topics like manifesto of different political parties and their approach to various issues, old and n...

By Simi Varghese,December 31, 2016

Technology has destroyed the monopoly of news. The new media field with its latest trends in mobile journalism has eked out efforts to counter the invasion. But this is not always a successful attempt. In the globalization era, media is not altogether ‘Indian’. Media convergence is not at all a mofussil concept. Due to technology, the barriers of a...

By Dr. Lakshmi Pradeep,December 31, 2016

Revisiting the world of Satyajit Ray twenty five years after he passed away in 1992 gives us the perspective to see more clearly that he was not just for cinema but one of the world’s all time greatest artist. Would his films still rekindle old passions? How relevant are they in the postmodern society? In his films he has always focused on social i...

By Dr. A. I. Vilayathullah,December 31, 2016

Journeys turn out to be big turning points in an individual’s life, often helping him realize the truth about his existence. In accounts of life, journeys loom large as major quests in the life of the individuals concerned and they emerge as metaphors of multivalent and ambivalent implications as such accounts take shape as powerful creative expres...

By Ananthakrishnan U & Dr.V. Santhi Siri,December 31, 2016

The paper explores various socio-cultural underpinnings in the Malayalam film industry during the advent of a new wave film culture post 2010. These movies were labeled as ‘New generation’ movies by media and critics and also raised eyebrows with the offbeat narrative techniques and bold themes on sexuality and gender politics. They brought in a fr...

By Dr. Zacaria T.V,December 31, 2016

The misconceptions about the nature of industrial democracy seem to have produced a false picture of the collecting bargaining process in the state of Kerala. This observation is more relevant in the case of those state promoted industries established by big capitalist whether national or international. The liberal industrial policies formulated by...

By Divya P & Dr. Mohammed Haneefa K,June 30, 2016

Reading is crucial in the changing world of the information age. With the rapid development of digital technologies and constantly growing volumes of information, reading is no more restricted to paper. Far reaching utilization of digital resources and hazardous development of the Web has acquired critical changes in reading habits of new generatio...

By Dr. Muhammadali Nelliyullathil,June 30, 2016

The present study that seeks to explore the sourcing pattern followed by Indian newspaper reporters in their stories on national security issues is premised on the concept that sourcing patterns of mass media reflect the power structure that determines the normative media practices in a society. This reciprocity between media and the power structur...

By Dr. A. S. Balasubramanya,June 30, 2016

In the new millennium, the Indian press continues to maintain its dynamic growth unlike its counterparts in most of the developed countries. Its dynamic growth is manifest both in the number of publications and circulation. In relation to the English press, the growth is more vibrant across regional language newspapers. Leading the growth chart are...

By Sanjeev S.R. & Dr. Kiron Bansal,June 30, 2016

Infrastructure development constitutes one of the key requisites of development. Developing economies which embrace the globalisation process have to build physical infrastructure to catalyse manufacturing, production and exports. Information and Communication Technology products and solutions also require infrastructure to grow and flourish. Many ...

By Dr. Abdul Muneer V,June 30, 2016

Shabnam Virmani's Kabir Project is a detailed expedition into the world of the 15th-century mystic poet and philosopher. Through songs, images, and conversations, Virmani builds an atmosphere where the many words of Kabir are explored. The documentaries explore the spiritual and socio-political meanings in Kabir's works. Virmani, an artist-in-resid...

By Simi Varghese,June 30, 2016

Today, we live amidst a digital, new media revolution. The new media have triggered revolution of a different genre in the country. Every technology with its own capabilities in terms of sound, image and live interaction has played a key role in transforming the media while replacing or subliming with the invention of newer or other media. The emer...

By Jinoy Jose P,June 30, 2016

Fake news is penetrating even legitimate and genuine sources of news today, imperilling the credibility and value of news organisations, public personalities and even corporates. Even though myriad forms of fake news existed across centuries, the advent of social media has given misinformation a new lease of life and push. This paper analyses the s...

By Dr. P P Shaju,June 30, 2016

Culture has a decisive say in people’s lives, attitudes, lifestyles and beliefs. The cultural components are transmitted through interactions between individuals. Mass media also play an important role in preserving and passing along cultural characteristics from one generation to the other. The focus of the study was the negotiation of cultural th...

By Dr. B. M. Rajesh Kumar,June 30, 2016

The present study is aimed at seeking the existence of gender disparities in accessing digital media among Adiya tribes of Wayanad. The researcher has given emphasis on the mobile phone access and chances of m-governance for supporting development activities since the Adiya community is one of the most vulnerable tribal sects in the District. Today...

By Dr. Lakshmi Pradeep,June 30, 2016

The study was an attempt at assessing uses and gratification from Internet among students in Kerala. The study objectives sought to provide answers to questions such as what gratifications do they seek from Internet? Is the student population using this medium ritualistically to pass time, or instrumentally for education? Which of their socio demog...

By Luqman Thazhathe Peedikakkal,December 31, 2015

Implementing fruitful collaborative neighbourhood ventures through the well acclaimed Kudumbashree project, the Government of Kerala has succeeded to a greater extent in eradicating poverty in rural and urban settings in the State. With its novel participatory projects aiming at empowering women, the Kudumbashree has bagged more than ten national a...

By Anoop Kumar & M. Shuaib Mohamed Haneef,December 31, 2015

The field of journalism is being restructured with the adoption of interactive and multimedia technologies. Convergence process has amended the ‘rules of access’ and ‘rules of the game’ for journalists. The new accession rules may include multiskilling, multitasking, multimedia storytelling, knowledge of different apps and tools, critical thinking,...

By Dr. A Hameed & Dilshath K,December 31, 2015

The present study investigates the effect of Instructional Learning Strategies on Achievement and Retention in Mathematics of standard VIII students. For this purpose, Jigsaw II Model of Cooperative Learning and Existing Activity Oriented Method of Teaching were utilized and compared. Jigsaw II method is intended to maximize the learning of childre...

By Dr. Francis Karackat,December 31, 2015

The article explores the ethics and professionalism in newspaper journalism in the era of new media focusing on various incidents occurred in Kerala. The article raises questions on honest, trustworthy, fair and courage of our journalists in gathering, reporting and interpreting information. Do they seek truth and report it accurately. How independ...

By Divya P & Dr. Mohammed Haneefa K,December 31, 2015

With the advent of digital technology and its consequent impact on information and communication, media consumption is fast changing in its various aspects like audience formation, media-audience interaction and use patterns (Kaplan & Haenle, 2010). Similarly, media production, distribution and ownership also undergo tremendous changes in the netwo...

By K S Ragini,December 31, 2015

The present study seeks to analyze the crucial role played by new media in rural communication. The study stresses the vital role played by new media in the lives of rural people. The main objective of the study is to find out whether new media influences them in their day to day lives. It also focuses on how they make use of new media and tries to...

By Smitha P & Muhammadali Nelliyullathil,December 31, 2015

Over the last six decades the interconnection between television viewing and children’s academic achievement has been researched copiously producing contrasting findings. Many factors such as time spending on television viewing, type of programme, cultural settings, academic environment, family norms and demographic variables are found to predict t...

By Shaswati Das,December 31, 2015

In India advertisements are the primary revenue resource for both print and audiovisual media. So the advertisers and their policies control the media and fulfil their agenda of ‘brainwashing the consumer’. Advertisements through the use of signs and symbols create an ‘image’ of the product or service and try to manipulate the consumers. Advertisem...

By Deepa P K & Dr. Abdul Azeez T A,December 31, 2015

The advent of Information Technology (IT) made it possible for the government to become e-enabled and transform itself in to a government online and bring the masses closer to government. It provides a unique and new opportunity in the fields of education, health, rural development, poverty alleviation, employment etc. The ‘Akshaya’ has been a high...

By Ritu Raveendran & Dr. Muhammadali Nelliyullathil,December 31, 2015

Community radio, though relatively new in India, has become an important vehicle to carry development messages to the grass roots of society. It serves different needs, in accordance to the requirements of the community in which it functions. Some of the community radios in India which serves the marginalised sections, and impart knowledge about ag...

By Dr. Sunder Rajdeep,December 31, 2015

New media has had a profound effect on three of the most essential categories of society in the twenty-first century: economics politics and the exchange of ideas. Democratisation of the creation, publishing, distribution and consumption of media content is the most prominent character of new media. Most technologies described as new media are digi...

By Dr. Umer O Thasneem,December 31, 2015

This essay tries to critique the western discourse on free speech, based as it is on the binaries of liberal and illiberal spaces- and by implication races- from a postcolonial point of view and pin down its major flaws. The attempt here is to locate the genesis of this thinking in imperial mindset, conditioned by West’s inherited prejudices and mo...

By Meljo Thomas & Dr. Muhammadali Nelliyullathil,December 31, 2015

Job satisfaction (JS) of journalists decline as the profession becomes business oriented and the journalist becomes less risk-liking. Retention of journalistic profession depends on the question that whether the journalist is satisfied or dissatisfied in the job. This paper revisited 35 studies across 30 nations relating to JS of journalists obtain...

By Dr. Uma Bhushan,December 31, 2015

Millions of people use social media services daily, opening up attractive opportunities for businesses. Social media offer myriad new communication channels for organizational members to share information and talk to various stakeholders. Social media offers an exciting new area for the public relations discipline to produce research and pedagogy t...

By Melwin S Pinto & Prof. D S Poornananda,December 31, 2015

Newspapers as a print medium have evolved over the years and with the emergence of the Internet, they are being transported to the digital medium. With the ongoing shift of newspaper from print platform to the digital one, if the gratification paradigms experienced by the audience remain the same is the issue dealt in this article. While, the domin...

By Meljo Thomas, Sam S & Muhammadali Nelliyullathil,December 31, 2014

Media exposure is always a matter of research especially the effect of media like TV on children and other specialized audience. How the future journalists or journalism students exposure to media, which medium they depend the most, what are their guiding principles, and has their media exposure influenced by their state identity? Examining these q...

By Ahammed Junaid N P,December 31, 2014

As one of the seminal works on the presence of Islam in the cyber environment of Keralites, this study strives to place this discourse in an international frame work by drawing analogy with scholarships on new media in general and new media and Islam in particular. It draws upon cyber ethnography and field ethnography, in between October 2013 to Ja...

By Smitha P & Muhammadali Nelliyullathil,December 31, 2014

This study does content wise programme analysis of ViCTERS channel, an exclusive educational channel in Malayalam. It tries to bring out the time and theme wise allocation of programmes intended, especially for students and teachers. Being an educational channel, ViCTERS plays a vital role in shaping the learning and teaching attitude of the respec...

By Shilpa J,December 31, 2014

Social media is evidently changing the landscape of communication to a great extent. It has initiated the participatory communication approach evolving the concept of digital democracy. The rapid communication persona of social media is promising new opportunities for the public sector. The public service sectors are embracing the social media to r...

By Seena J,December 31, 2014

Movies often duplicate changes in the society and they sometimes persuade changes as well. Recently, controversy on new wave films became the disputed subject of the Malayalam film industry. The issues which were formerly treated as proscribed by the societal order are now boldly exposed before the Malayali viewers with the help of these new experi...

By Ritu Raveendran & Dr. Muhammadali Nelliyullathil,December 31, 2014

Community radio’s capacity as a medium to foster and facilitate grass root level changes is proven beyond doubt. The uniqueness in the content, tailored to fit and serve the particular needs of a community is the key to achieve this goal. But, there are factors which tend to influence and alter the programme content. The present study thus, is an a...

By Sangeetha Unnithan,December 31, 2014

Issues related to science and diffusion of knowledge is central to many social, political and economic debates in our country. The study undertaken for this paper is part of a wider research to study the dissemination of science news and development communication through the leading print and electronic news media in India. The study analyses stori...

By Titto Varghese,December 31, 2014

There is always a conflict between peers and parents in the case of the adolescents. Psychologists are of the opinion that usually adolescents go for peers when it comes to the case of a choice. Social Media play a very significant role in the lives of teenagers today. Twitter, blogs and Facebook are ways they find to keep in touch with their loved...

By Sudheer S Salam,December 31, 2014

This study takes a look at the portrayal of females in National award winning cinemas of India. Taking three best film award winners of the decade (2001-2010) made in Malayalam language, spoken by people of one of the most progressive state of India, Kerala, the researcher finds out that though the women movements fought hard for female representat...

By Nuaiman Keeprath Andru,December 31, 2014

Communication is the process of establishing meaning and so found in all social situations. Social scientists, in general, are very much concerned with the communication process. So, communication studies and journalism has increasingly become established as a field of inquiry in its own right. The present study inquires into the philosophical conc...

By Fr. Francis Karackat,December 31, 2014

This study on the level of objectivity in newspaper journalism in Kerala is anchored on a sample of 500 newspaper readers and 260 newspaper journalists. Among the several dailies available in Kerala, two most circulated newspapers each from both Malayalam and English were selected: Malayala Manorama, Mathrubhoomi, The Hindu and The New Indian Expre...

By Muhammadali Nelliyullathil,December 31, 2014

By Dr. C K Puttaswamy, Nagaraja Murthy & Sindhu Shree M T,December 31, 2014

"The soul of India lives in its villages", declared Gandhi at the beginning of 20th century. The development of the county depends on its rural advancement. Communication plays a vital role in the development of every society. It is a complex process which is closely associated with social, economic, political and cultural structures and processes....

By Anusuah R & Dr. Balasubramaniya Raja,December 31, 2014

The recent statistics from Facebook says it has 10 billion monthly active users. Compared to other social networking sites, Facebook users find the site quite user friendly. It is really very hard to find college students who don’t have accounts in social networking sites; especially Facebook. They keep in touch with their friends, express or share...

By Gopakumar A V & Aby Augustine,December 31, 2014

The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising of which most of us are unaware. By bypassing one's unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding the unconscious mind, manipulating and controlling them in many ways. Through this study, titl...

By Sikha N & Raju C V,December 31, 2013

3D cinema is experiencing a burst of unmatched popularity since the early 1980’s. 3D films became more and more successful throughout the last decade. Nowadays, 3D cinema has become a matter of discussion among peer groups. The study seeks answer to some questions- Do the 3D films overrule 2D films in any of its cinematic experiences? In the commun...

By Mahjabeen Aydeed,December 31, 2013

This paper attempts to compare between u-learning, e-learning and m-learning. E-learning provides organisations with the tools to integrate readily available technology to create a holistic and continuous learning platform. With the support by today’s mobile technologies to e-learning within d-learning (distance learning) concept, the notion of m-l...

By Sajeed N & Dr. Muhammadali Nelliyullathil,December 31, 2013

Film-making was once considered as an expensive career option. Films are made on budgets of huge amount of money expecting a huge return on their investment. With the advent of digital technology, New Media and Social Media, an alternative mode of film-making has emerged- Open Source Film or opencontent film. These are films that are produced and d...

By Malika U Varma,December 31, 2013

Intergenerational interaction is identified as a counteracting force on the physical, social and psychological fatigue, created by ageing. 100 pensioners (65+) from Kozhikode District were enquired about the physical, social and psychological fatigue felt by them and their extent of intergenerational interaction through various ways. Analyses revea...

By Meljo Thomas, Smitha P, Subhida E K & Dr. Muhammadali Nelliyullathil,December 31, 2013

As Kerala society and its culture becomes increasingly permeated with media messages and images, it is high time to move towards media literacy as a way to educate young people about the role of media in their lives. The youth are supposed to become critical media consumers as well as citizens who actively participate in democracy/society. Media li...

By Dr. M S Priyamol,December 31, 2013

The present study aims at highlighting the communication factors contributed to the sworn-in of first democratically elected Communist government in the world. In 1957, Communist Party had come to power in Kerala, a small state in the southern part of India through democratic process. Apart from the tiny Italian principality San Marino, Kerala emer...

By Subhida E K & Dr. Muhammadali Nelliyullathil,December 31, 2013

Globalized era is witnessing an inspiring and impressive presence of women in almost all domains of business and industry. Media industry is no exception to it. Data shows that during the last five years, women have struck out this most vibrant sector bravely, beating a path that definitely marks their empowerment and engagement in information and ...

By Anila K T,December 31, 2013

Conventional learning process depends much on teacher-student interaction based on curriculum and study materials. The introduction of digitalization in Universities reduced the importance of personal interaction in the learning process. It is believed that gender difference is also a strong factor which impinges upon the media habit of people. Thi...

By Sam S, Meljo Thomas & Muhammadali Nelliyullathil,December 31, 2013

Promotion of local media (community radio) in the rural area by the Union Government had resulted in the launching of local channels and community radio throughout the country. Radio Benziger, aimed at the development of fisher folks of coastal villages, is broadcast from Kollam district of Kerala State. The radio after three years of its induction...

By Aswathi P & Dr. Mohamed Haneefa,December 31, 2013

Advancement in Information and Communication Technology (ICT) and its spread has brought in the concept of digital age. But the inequality in ICT access creates an information gap, termed the digital divide, among those who can access ICT and those who cannot. Indian government has taken many initiatives to bridge the digital inequality in India. E...

By Sudheer S Salam,June 30, 2013

The powerful role of cinema in the public sphere has been already established through years of research and analysis. They are proved to influence the way the audience begins to think about the reality around them. In a world that speaks of gender inequality in the highest levels, it offers an enthusiastic study when one attempts to check how the r...

By Sanish M.S & Dr. Muhammadali N.,June 30, 2013

Department of Journalism & Mass Communication, University of Calicut, Kerala. Abstract The study titled ‘Uses and Gratifications of Malayalam Online Newspapers’ is an attempt to analyse how online newspapers affect the reading habit of people and to find out the discrepancies between the levels of users’ use and satisfaction with Malayalam online n...

By Meljo Thomas & Dr. Muhammadali Nelliyullathil,June 30, 2013

In Europe, North America and in some Asian countries like Bangladesh, China, Hong Kong, China and Indonesia, surveying news people has generated an impressive amount of data. In India and so in Kerala, the state of research is quite different. Journalists as professionals have rarely been investigated systematically for their basic characteristics,...

By Dr. Muhammadali Nelliyullathil,June 30, 2013

Popularisation of science and technology plays a vital role in all-round development of societies. Science popularisation stimulates intellectual accomplishments, catalyses technological advancement, promotes creativity, produces proficient human resources, prevents environmental degradation, and strengthens educational systems. Recognizing such po...

By Dr. Mohamed Haneefa K. & Divya P.,June 30, 2013

Reading hypertext is a task of exploration. Unlike print text, which is typically read in a sequence prescribed by the author, hypertext is presented in brief nodes that contain one or more concise expository paragraphs, for which the reader determines access sequence. The ubiquity of hyperlinked information as a medium for presenting content raise...

By Ritu Raveendran & Dr. Muhammadali Nelliyullathil,June 30, 2013

Community radio creates an avenue for the community members to be a part of content development, its creation and broadcasting. The extent of community participation may vary with different stations. The present case study attempts to look into the Tribal participation in content development process of Radio Mattoli, a community radio from Kerala. ...

By Divya P. & Dr. Mohamed Haneefa K.,June 30, 2013

Rapid development of the World Wide Web (WWW), along with the widespread use of text processors has increased the volume of documents that are reading from screen. As with reading printed documents, there are many different ways of reading electronic texts, which may be determined by the reader’s purpose, skills, or circumstances of reading. Web pa...

By Anindya Deb & Dr. Silajit Guha,May 31, 2012

The face of higher education sector has changed beyond recognition after the digital revolution. The soft-copy technology has been able to alter the pattern of many practices. The early digital adopters are in all probabilities to enjoy an edge over the digital laggards. In a developing society, the access to Internet is a contentious issue since i...

By Gopakumar A.V. & Renjini T.,May 31, 2012

The paper focuses on the imagery of the “Concept of Social Alienation “in internationally acclaimed Indian director, TV Chandran’s Films “Padam Onnu Oru Vilapam” (Malayalam, 2003) and Danny (Malayalam,2001). Semiological review of the films reveals that the director has adroitly used various form of Intertextuality to deepen the concept of alienati...

By Sudheer S. Salam,May 31, 2012

Eminent film makers have used many of the unreciprocated phenomena of human life as a device to construct their quality narratives. Buddhadeb Dasgupta’s use of dreams (rather than dreaming sequences) as a device to pull off his narratives needs a special mention, for it is holding power of the central premises and establishing lucid presentations, ...

By Dr. Silajit Guha,May 31, 2012

There is a kind of ideals and values of environmental journalism that every newsroom should commit to report; the values that exists independently of its value to humans. This must be a revelatory experience for anyone interested in the environment or in corporate regulation, and there must be an invaluable urge for environmental journalists to pen...

By Dr. Muhammadali Nelliyullathil,May 31, 2012

The study explores the nature of the interconnection between alternative sources of science information and the public in a less privileged social milieu, taking Sasthra Kala Jatha, a traditional media confluence model of science popularization employed by Kerala Sasthra Sahitya Parishad, a prominent Indian science popularization organization. Set ...

By Abdul Muneer V.,May 31, 2012

The evolution, currency, and future possibilities of research in the field of political communication have already been delineated and outlined by Anne Johnston (1990), Lynda Lee Kaid (2004), and Doris A Graber (2005). In line with the concepts introduced by these scholars, this article attempts to present the scope, relevance, theoretical groundin...

By Premkumar K.P.,May 31, 2012

One needs no allusion or reference to argue that the role of women in theatre has been minimal as in most other discourses. There is not much difference in her role as spectator, actor, playwright or back stage artist. While this being the fact, the documentation in the histories of the very few women who could ‘trespass’ into this domain of male d...

By M.V. Thomas,May 31, 2012

Gandhiji was a born journalist committed to social service. His journalistic activities influenced the Indian Press. As a part of it all major Malayalam newspapers during freedom struggle, associated with Mahatma Gandhi and his movement. They gave wide coverage to his operations and full support to his ideals. Malayala Manorama the highest circulat...

By Dr. Subash Kuttan,May 31, 2012

The study assessed the nature of relationship between the credibility of the media and the duration of their use. The aim was to know whether a person who spent more number of years in using a medium would give more credibility to that medium when compared to another person who spent less number of years in using the same medium or else, whether th...

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Aesthetics of a ‘Mediated’ Rebellion: Performativity and Food Justice in India’s Farmer’s Protests

By Meenu Jose,June 30, 2023

Digital media for Gender Advocacy Initiatives of Governments - An Analysis

By Sreeja S & Karthika C ,June 30, 2023

Pandemic Communication through Public Service Broadcasters: A Study on Strategies of COVID-19 Awareness Creation in Kerala

By Jais Merlin P. Augustine & M.S. Harikumar,June 30, 2023

Science Communication in India: A Social Awareness Approach

By A. V. Raghu, M. Amruth & Renju Krishna V.,June 30, 2023

Tracking the Lies: An Analysis of Misinformation Patterns in Malayalam

By Habeeb Rahman Y.P & Muhammadali Nelliyullathil,June 30, 2023

Connecting to the ‘Last First’: Call for Participatory Action Research in C4D to reach the outliers of Kerala Model

By Venkitesh S. & Rajesh Kumar B. M,June 30, 2023

Digital Footprints in Mass Communication: Networking the Concepts

By Sanjeev S.R,June 30, 2023

AI and Fake News: Unpacking the Relationships within the Media Ecosystem

By Deepak P,June 30, 2023

Life in Media: On the Opportunities for a Good Life in Our Digital Environment

By Mark Deuze,June 30, 2023

An analysis of posts by Kerala Police on their Facebook page

By Silpa Mathew,December 31, 2022

Role of Social Media in Political Participation among Students

By Ansu Joseph & Lakshmi Pradeep,December 31, 2022

An Analysis of Data Journalism Classroom: Challenges and Opportunities

By Navaneeth T M & Muhammadali Nelliyullathil,December 31, 2022

Belittled Cultural Representation: Critiquing Disability Discourses in Malayalam Cinema

By Miby Miriam Jacob & Ciby K Varghese ,December 31, 2022

Free Media and Rights of Citizens with Special Reference to Online Free Speech and Indian Laws

By Swapna George,December 31, 2022

A Study on the Schematic Representation of Hill Stations in Malayalam Cinema in Enhancing Kerala Tourism

By K. Anaswara Krishna,June 30, 2022

A Study on OTT Viewership and Dynamic Movie Viewing Preferences based on Gender

By Seena Johnson & Nayeem P ,June 30, 2022

Facebook Usage of Youth in the Tribal Hamlet Kolathara

By Gayathri Baiju,June 30, 2022

Cross-Cultural Communication Through Social Media

By Shifali Puri, Digvijay Singh Rathod & Riya Jain,June 30, 2022

Refeudalisation in 2016 American Presidential Elections: A Habermasian Perspective

By Gokul Krishnan G. S. ,June 30, 2022

Framing of Hijab Narratives: A Qualitative Content Analysis in selected Indian English Newspapers

By Sanjhu Thomas K & Dr. Rachel Jacob,June 30, 2022

An Enquiry into the Election Narratives and Strategic Placement of Narratives for Persuasion: A Case Study of Indian General Election

By Nayana R & M.S. Harikumar ,December 31, 2021

Reporting Kashmir: Sourcing Pattern in National and Regional Press

By Muhammed Sabith Thoniyan Kizhakayil & Muhammadali Nelliyullathil,December 31, 2021

Women ‘doing’ Theory: Locating Feminist Theories of Knowledge in a PostTheoretic World

By Meenu Jose,December 31, 2021

Development Communication and Awareness Levels: A Case Study of Alternative Menstrual Hygiene Products

By Veena Vijayan,December 31, 2021

Efficacy of Animated AudioVisuals in Raising Awareness Levels: A Case Study of Solid Waste Management in Dharmapuri, Tamil Nadu

By Pranavakumar R,December 31, 2021

Mapping or Locating Data Journalism Research in India

By Sikha N & Muhammadali N,June 30, 2021

Social Media for Disaster Management in Tribal Communities of Kerala: A Case Study of Kolathara Adivasi Village

By Gayathri Baiju & Abdul Muneer V,June 30, 2021

User Engagement and Interaction with YouTube Pre-roll Advertisements

By Dijil N,June 30, 2021

“Is it that day of the month’’? Women in Indian Menstrual Hygiene Product Advertisements

By Sruthy CR. & PP Shaju,June 30, 2021

Knowledge Scale-wise Climate Change Awareness: An Analysis of Professional Characteristics of Journalists in Kerala