Uses and Gratification, Networked Media, New Media Users

This study on the level of objectivity in newspaper journalism in Kerala is anchored on a sample of 500 newspaper readers and 260 newspaper journalists. Among the several dailies available in Kerala, two most circulated newspapers each from both Malayalam and English were selected: Malayala Manorama, Mathrubhoomi, The Hindu and The New Indian Express. 125 respondents each from these four newspapers with their occupational status ranging from Government employees, teachers, college students to farmers, businessmen, homemakers, personnel in non-governmental and labourers in unorganized sectors were selected at random from the southern (Thiruvananthapuram), the central (Kottayam and Kochi) and the northern strata (Kozhikode and Kannur) within the State of Kerala. The findings are based on the responses received from both the readers and the journalists on the four parameters of objectivity elicited in the questionnaire survey centred on the ‘Norms of Journalistic Conduct’ prescribed for newspapers by the Press Council of India.

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