Programming Patterns of ViCTERS Channel

This study does content wise programme analysis of ViCTERS channel, an exclusive educational channel in Malayalam. It tries to bring out the time and theme wise allocation of programmes intended, especially for students and teachers. Being an educational channel, ViCTERS plays a vital role in shaping the learning and teaching attitude of the respective communities. By analyzing the content, current study brings out how the channel addresses the need of its target audience. Study found that majority of the channel time is devoted to educational programmes, especially exam oriented programmes.

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