Political Communication Research: An Overview of the Past and the Present

The evolution, currency, and future possibilities of research in the field of political communication have already been delineated and outlined by Anne Johnston (1990), Lynda Lee Kaid (2004), and Doris A Graber (2005). In line with the concepts introduced by these scholars, this article attempts to present the scope, relevance, theoretical groundings, and methodologies adopted in the latter-day research activities in the field. The major subfields like Election Communication, Agenda-setting, Political Learning, Priming and Framing, Political Rhetoric, Political Advertising, and Political Campaigns Debates are covered in this review.

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