Consumption Pattern of Science Popularization Media in Kerala: A Study of Kerala Sasthra Sahitya Parishath Publications

Popularisation of science and technology plays a vital role in all-round development of societies. Science popularisation stimulates intellectual accomplishments, catalyses technological advancement, promotes creativity, produces proficient human resources, prevents environmental degradation, and strengthens educational systems. Recognizing such potential of science popularisation, vigorous efforts have been made in both developing and developed nations over the last fifty years to increase the level of public understanding of science. But the results have been less than satisfactory, especially after the active presence of globalization and digital technology in communication sector. Why and how the science popularisation programmes fail to achieve the desired outcome? The study seeks answers to these vital questions from the publishing experience of the most popular public science movement in Kerala: Kerala Sasthra Sahitya Parishad during the last decade.

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