Efficacy of Animated AudioVisuals in Raising Awareness Levels: A Case Study of Solid Waste Management in Dharmapuri, Tamil Nadu

Social awareness creation through mass communication employs myriad tools like posters, banners, radio, television, animated cartoons, advertisements, social media. Animation has pitched in for propagation of messages in recent times and its effectiveness needs to be researched. Population explosion and current living standards has led to over production of solid waste all over the World. Improper disposal of solid waste, particularly domestic waste has been instrumental in polluting the environment and health hazards. Among many modalities of solving the problem, creation of awareness about segregation at source and disposing it separately in designated colored bins gain importance. This paper was a part of the outcome of the research work carried out by the author at the doctoral level. One of the objectives included, issues pertaining to solid waste management explained through animated audio visuals and to understand the efficacy of audio versus animated video as the tool of multimedia among school students. Inferences confirmed that visuals tools like the animated videos had a better impact in creation of awareness among the students asserting the fact the selection of tools played a major role in the success of any program and visuals are better performing than audios.

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