Indian Press: New Trends in New Millennium

In the new millennium, the Indian press continues to maintain its dynamic growth unlike its counterparts in most of the developed countries. Its dynamic growth is manifest both in the number of publications and circulation. In relation to the English press, the growth is more vibrant across regional language newspapers. Leading the growth chart are the Hindi newspapers which are concentrated in the northern regions of India followed by newspapers in south Indian languages, namely, Telugu, Kannada, Tamil and Malayalam. The growth of press in other major languages such as Marathi, Punjabi and Bengali has been of a low order. The first prerequisite of increase in literacy along with other essential factors such as improvement in purchasing power, political awareness and advancements in print media technologies excited to be harnessed by the print media. Capitalising on these factors, several language newspaper publishers adopted innovative-research based marketing models and entered smaller cities and towns to emerge as the lead players of the Indian press industry. Multi editions rich in hyper local and national news along with content on topics such as sports, entertainment, and lifestyle presented in attractive and colourful pages have attracted millions of readers. Now, the Indian press has a challenge to retain the existing readers and attract the young generation so as to stay resurgent in the coming decades of the millennium.

Download Pdf