Newspapers in the Age of Internet and Changing Gratification Paradigms

Newspapers as a print medium have evolved over the years and with the emergence of the Internet, they are being transported to the digital medium. With the ongoing shift of newspaper from print platform to the digital one, if the gratification paradigms experienced by the audience remain the same is the issue dealt in this article. While, the dominant gratifications of newspaper reading in the pre as well as post Internet era have remained more or less the same, the gratifications of the digital print’ medium are set to evolve differently in the days to come.

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