Exploring Digital News Experiences: Challenges and Opportunities in Indian Regional Languages Digital Journalism Start-Ups

The digital technology opened various opportunities and challenges on each aspect of social life and the economy. It also revolutionised the way we interact and network with each other. The concept of digital journalism also came to prominence which redefined the way news is collected, created, distributed, and received. The liberated communication economy – where smartphones and data are available in low-priced helped the growth and increase in popularity of digital media content in India. After China, India is second in terms of the internet market in the world in terms of the number of users. Sen and Nielsen (2016) studied the growth of digital journalism in Indian regional language. Prasad (2019) studied editors and journalists of English language Indian news portals which focused on the concert with print media, ultimately offering not a disruption to the established order. The current paper aims to study the selected digital news portals of the Malayalam language. The current paper aims to understand the workflow, style of content creation, feedback system and economy of selected news portals. The theories of entrepreneurship mindset and digital media management are used to analyse the experiences of editors/founders of selected portals. The interviews of editors/founders are conducted, and it is correlated with the content analysis of portals and social media accounts. The outcome of the paper will help stakeholders and researchers to understand the regional digital independent media sphere of India.

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