Teaching Public Relations through Social Media:Proposal for a New Coursein New Media Education

Millions of people use social media services daily, opening up attractive opportunities for businesses. Social media offer myriad new communication channels for organizational members to share information and talk to various stakeholders. Social media offers an exciting new area for the public relations discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines. This paper presents the outline for a new course in new media education titled “Public Relations and Social Media” from an integrated, management and corporate communication perspective. The course will prepare public relations practitioners to employ social media’s potential for building and maintaining relationships with a wide range of stakeholders. Public Relations by its very is nature, practical and skills-oriented. The proposed new course seeks to fill the pedagogical gap of a lack of interactive, experiential learning in public relations through social media.

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