New media in Organisational Communication of Kudumbashree

Implementing fruitful collaborative neighbourhood ventures through the well acclaimed Kudumbashree project, the Government of Kerala has succeeded to a greater extent in eradicating poverty in rural and urban settings in the State. With its novel participatory projects aiming at empowering women, the Kudumbashree has bagged more than ten national awards for best projects and the title of Asia’s largest poverty alleviation programme. This Government sponsored women centred poverty alleviation programme now makes its presence in almost all walks of life ranging from media to local self-governance. The study tries to find out the role of new media technologies in organisational communication of Kudumbashree. The data elicited through a survey among the members of Kudumbashree in Malappuram district of northern Kerala, reveals that majority of the members are e-illiterates and face various communication barriers. And the findings indicate the significance of clubbing the Akshaya Project (a state sponsored programme to popularize IT-enabled services) with the Kudumbashree to harness the benefits of new technology to eradicate poverty.

Download Pdf