Understanding Mass Media: Politics, Prospects and Perspectives

Technology has destroyed the monopoly of news. The new media field with its latest trends in mobile journalism has eked out efforts to counter the invasion. But this is not always a successful attempt. In the globalization era, media is not altogether ‘Indian’. Media convergence is not at all a mofussil concept. Due to technology, the barriers of all kinds of media disappeared. Kerala being a unique state, cannot be compared to the average media behaviour of citizens of other states. Kerala has witnessed unforeseen growth in the field of print media. Truly, every facet of Malayalee’s life is somehow or the other influenced by print media. The growth trajectory of Indian media too is un raveled here. The article explores the history, dimensions of politics, prospects and perspectives of mass media in the context of technological invasion.

Download Pdf