Promoting Feature Films: An Analysis of Changes in Advertising Ladder of Indian Films

A commercial movie, above all its claims about being a product of art, is ultimately a product to sell. And hence a good advertising strategy is integral for the promotion and success of a movie. The evolved national cinema in India quickly resorted to marketing means that advertised movies in a pattern of its own. This study tries to trace and contrast the methods of advertising followed by films produced in Indian subcontinent over the years of its development. The study will also analyse the advertising strategies in the Indian film industry, which has been into a sea change in the promotional tactics of Indian films, following the arrival of digital media outlet and internet.

Download Pdf