Preserving the Moment: An In-depth Exploration of Wedding Photography Trends and Styles

This qualitative research study delves into the evolving landscape of wedding photography, focusing on trends and styles particularly within the context of South Indian Hindu weddings. Employing in-depth interviews as the primary methodological approach, thematic analysis was utilised to systematically analyze the data collected from 50 Hindu couples hailing from various South Indian states, including Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana. The purposive sampling method, facilitated through established wedding studios in these states, ensured a balanced representation. The study sheds light on the multifaceted dimensions of contemporary wedding photography, illustrating how it serves as a dynamic and evolving medium for preserving the moments, emotions, and narratives that define the essence of wedding celebrations.

Download Pdf